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The Price Is Right is a study of the supermarket and a critical tribute to a place where we all go, a modern place of gathering and harvesting.

The supermarket is a daily symbol of consumer society: a visual materialization of the concept of accumulation. It is a place for all and yet a place that segregates, as there are different supermarkets and products for every social class and every lifestyle. The basic principle of the supermarket, self-service, has created a place where people seek contact with objects instead of humans. Digging further in her desire to create performances as nightmares and dreams, Cécile Bally researches this hyper-normed space that paradoxically stimulates our impulsive desires.


Thought from the angle of a surveillance camera, The Price Is Right depicts the supermarket as an ideal survival zone, a last resort where one has to deal with prices, promotional jingles, absurdity, and apocalypse.


CHOREOGRAPHY, STAGE Cécile Bally |PERFORMANCE Asaf Aharonson, Cathy Walsh, Marie Ursin | LIGHT DESIGN Eva Alonso | SOUND DESIGN Jassem Hindi | COSTUME DESIGN Sara Wendt | PRODUCTION, PR: Ann-Christin Görtz

A production by Cécile Bally in co-production with SOPHIENSÆLE. Funded by Hauptstadtkulturfonds. With support of Kunstencentrum BUDA, Aula/Milchhof and Kostümkollektiv. Research funded by Fonds Darstellende Künste e.V.  



                    "...Dark rings show under their eyes, which scan the surrounding space in rapture and half-madness: Performers Asaf Aharonson, Marie Ursin and Cathy Walsh skilfully indulge in the comically absurd formal language that has already become the signature of Berlin-based choreographer Cécile Bally"

                    "Cécile Bally creates with The Price is Right a humorous and sharply observant sketch on a phenomenon of modern consumerism."

—Alex Henning, tanzschreiber

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